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Friday, January 21, 2011

Mobile Number Portability In India On November 25th 2010; Who Cares?

I wouldn’t blame you if Mobile Number Portability in India reminds you of the famous ‘Tareekh pe tareekh” dialogue from Bollywood (translates as deferment after deferment). The Department of Telecommunications (DoT), has now announced that MNP in India will be launched first in the Haryana circle, on November 25th, 2010. But, hopefully, this is the end of it: according to the DoT, the networks are now technically ready for launch of service, which essentially suggests that BSNL, MTNL and Uninor are now ready (it had suggested earlier that they weren’t). However, DoT has said that MNP will be launched across the country in a phased manner, and a detailed schedule will be announced separately, which suggests that they’re still buying time.

The Process

- Customers will have to send an SMS from their phone to 1900
- They will get a unique porting code as SMS from the existing service provider.
- The customer can then make an application in the prescribed form mentioning the code to the selected new service provider for porting of number.
- A period of 4 days has been prescribed for completion of porting (transfer) of the mobile number to the network of the new service provider.

More details on MNP rules in our previous report.

Sounds friction-less, but lets see what happens on-ground. This might not be easy if the porting code has to come from the existing service provider, and not an independent porting authority.

Will Users Churn Out?

At the time when MNP was initially being discussed, the rationale was that customers are beholden to a single number, and this prevents them from switching to a telecom operator with more attractive plans, or better service or network reach. Over the time that it’s taken to decide on and implement MNP, we’re wondering if it has been made redundant by a multi-SIM environment. Consumers, for the want of a better service or to take advantage of multiple plans, are now keeping multiple SIM cards: this has led to an increase in demand for dual SIM handsets in India, and new telecom operators are openly talking about trying to become the primary SIM.

That said, some incumbent operators, like Loop Mobile, might find users who have been with them for a decade, churning out to competitors; alternatively, or even users trying out another operator for their secondary SIM, for a better plan.

Who do you think will be hit more by MNP – incumbent or the new telecom operators?

Exclusive: MTNL Launches Special Offers For MNP

India’s first 3G Mobile Service operator Mahanagar Telephone Nigam Ltd (MTNL), just announced exciting Welcome Offer for all Port-IN customers who Switch to MTNL from any other mobile service in Mumbai Telcom circle via MNP.

MTNL is all set to launch Mobile Number Portability by tomorrow i.e. 20th January and already launched Special portal or MNP dedicated Web page for Mumbai circle as earlier we shared on TelecomTalk. The operator also launches MNP Helpline for Mumbai circle 1800-22-1503 (toll free from all network).

The PSU today unveiled its Mumbai Circle MNP offer, which will give New Life time valid prepaid 3G Connection at Rs. 10, Free Talk Time, Free Mobile Internet with 3G speed, Free SMS, Free Video Calling and much more to all Port-In customers who Switch to MTNL from any other service providers.

According to the MTNL offer the MNP Port-in charges of Rs. 19 shall be waived off and 3G SIM card (64K and 128K) along with Free Talk Time and lots of freebies will be offered to all “Port IN” subscribers who Switch to MTNL.

MNP Offer for Prepaid :

* Free Talk time of Rs. 91 as Main Balance.
* Per Second Plan (MTNL network – 1p/2 sec & Other Local & STD – 1p/sec).
* Lifetime validity
* Mobile Internet at 1p/10KB with 3G speed.
* Free 100 Min Voice call on Local MTNL (Mobile/Landline), for 30 days
* Free 100 Min Video calls on Local MTNL, for 30 days.
* Free 200 MB 3G Data download, for 30 days.
* Free 10000 SMS on Local MTNL, for 30 days.

MNP Offer for Postpaid :

* MNP Porting charges – Nil
* Postpaid Activation charges – Nil
* Free 3G activation.
* 25% discount on monthly Rental for any postpaid plan selected by subscribers for first 3 months.
* Free 100 min Video calls on Local MTNL, for 1 month
* 50 MB/Month 3G data usage Free for first 4 months
* 500 Local/National SMS to any network Free for 1 month


Mobile Number Portability Launched in Haryana, Pan India by January 20

The much awaited Mobile Number Portability (MNP) finally launched in Haryana. The MNP service inaugurate by the Union Minister of Communications & IT Mr. Kapil Sibal by making the inaugural call to Shri Bhupindrer Singh Hooda, the Chief Minister of Haryana from a ported mobile number in function held at Rohtak city.

Speaking on the launch of Mobile Number Portability (MNP) Mr. Kapil Sibal said that first phase of the MNP has been launched today in Haryana and customers in the state now have the option of changing their service provider without changing their mobile numbers.He said the choice based services initiate healthy competition among service providers which ultimately benefits ‘Aam Aadmi’.

The mobile number portability (MNP) will be launched across India by January 20, 2011. For orderly technical migration of complex interconnected networks, each of the remaining service areas will be migrated one by one on alternate days. This will enable simultaneous validation of technical parameters and removal of any problems arising from migration activity to ensure successful and smooth migration of a service area. Migration activities will not take place during the festival season at the end of December, 2010.

The Union Minister of Communications & Information Technology, Shri Kapil Sibal launching the Mobile Number Portability for a Country wide roll out beginning from Haryana Circle, at Rohtak, Haryana on November 25, 2010

As earlier we shared on TelecomTalk, customer will have to pay a maximum of Rs. 19 to the new operator to change network via MNP as Porting charges. However the new operator has the option to waive off the MNP fee or reduce it.

Presently BSNL and Tata Docomo announced their attractive MNP offers with freebies. Wherein subscribers can switch to BSNL at FREE of cost while Tata Docomo charged Rs. 19 for number portability service.

To avail the MNP service subscriber needs to send SMS PORT followed by 10 Digit Mobile Number to 1900 and they will get UPC porting code by SMS after that they need to submit CAF (application form) and MNP form with UPC to desired new service provider.

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